Content marketing is king

Excellent article from entrepreneur.com on Content Marketing. http://www.entrepreneur.com/blog/220587


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What is the difference between Content Marketing, Digital Optimization, and Search Engine Optimization?

Digital Optimization…Content Marketing…Search Engine Optimization are all terms that generally refer to the practice of applying search engine optimization techniques to your website. The original term, search engine optimization or SEO, referred to written copy with keywords and metadata. The newer buzz words, Digital optimization and Content Management/Content Marketing optimization attempt to open up the [...]


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Does content marketing only pertain to written copy?

Many types of media are now recognized by search engine robots as they crawl through your website, social media and mobile websites. Written copy, as well as videos, images, and audio clips are all purposeful opportunities for content management. Strategically using a few high volume, relevant keywords in each new media piece can help to [...]


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