Quick Square » Content Marketing

Content marketing is king

admin — Fri, 21 Oct 2011 20:49:06 +0000

Excellent article from entrepreneur.com on Content Marketing. http://www.entrepreneur.com/blog/220587

What is the difference between Content Marketing, Digital Optimization, and Search Engine Optimization?

admin — Thu, 04 Aug 2011 19:45:56 +0000

Digital Optimization…Content Marketing…Search Engine Optimization are all terms that generally refer to the practice of applying search engine optimization techniques to your website. The original term, search engine optimization or SEO, referred to written copy with keywords and metadata. The newer buzz words, Digital optimization and Content Management/Content Marketing optimization attempt to open up the definition to include all types of digital media and files. Video, audio, and photography, as well as written content, is recognized by search engines.

Now all digital files added to websites are more critically evaluated by these search engines. The strategy of adding relevant information to your website is given higher value while the practice of spamming keywords is failing. Responsible and purposeful content management can increase organic search results and can bring more visitors and conversions to your website.

Does content marketing only pertain to written copy?

admin — Thu, 04 Aug 2011 19:27:32 +0000

Many types of media are now recognized by search engine robots as they crawl through your website, social media and mobile websites. Written copy, as well as videos, images, and audio clips are all purposeful opportunities for content management. Strategically using a few high volume, relevant keywords in each new media piece can help to generate more traffic, and increase the page rank and conversion rate for your website.

Need help creating new content for your site? Let’s discuss how Quick Square can help.

What is content marketing?

admin — Wed, 15 Sep 2010 00:33:40 +0000

Content marketing is the art of creating pertinent and valuable content for your website as well as for your social media and mobile websites. You may recognize this procedure by the term search engine optimization (SEO). Although content marketing has become a recent buzz word in website marketing, our SEO strategy has been to add only relevant content to websites. We believe that all website content should inform or enhance a user’s experience – if it doesn’t, the visitor will be disappointed and will leave your website without taking action.

The art of streaming relevant content is a purposeful way to build credibility and enhance the brand for your company. By using a few common search phrases in the copy, videos, photography and audio clips can educate your target audience as well as boost your search engine optimization. Content Marketing presents the unique opportunity to discuss all the pertinent angles and queries your potential clients may have about your company or the general industry.

Because many businesses struggle to develop new content for their websites, QS provides many levels of content marketing services. Learn more …